Babies'R'Us expands partnership with Home Safety Council

WAYNE, N.J. Babies"R"Us has announced that it has expanded its partnership with the Home Safety Council, the only national nonprofit organization solely dedicated to preventing home-related injuries, to raise awareness about accidental infant and child injury. This comprehensive baby safety awareness campaign includes the launch of a new, dedicated microsite, Babiesrus.com/HomeSafety, designed to provide accessible information that addresses areas where parents may lack knowledge about potential at-home dangers that may put their young ones at risk of injury.

The Babies"R"Us Home Safety microsite offers several unique features to help educate parents about how to keep little ones safe, including a new-parent know-how quiz that shows how much or how little parents know about home safety and an interactive nursery safety game that allows online visitors to scan a virtual nursery and identify potential danger zones, the company reported. Additionally, the site provides a list of clear-cut baby-proofing tips and seven important safety product categories to consider while shopping in preparation for a baby's arrival.

"We are pleased to partner with the Home Safety Council in educating moms and dads – and anyone who cares for young children – about the many simple, proactive measures they can take to avoid accidental incidents from occurring in their homes," said Jerry Storch, chairman and CEO of Toys"R"Us Inc. "By combining the Home Safety Council's expertise on safety and the unique position of Babies"R"Us as the leading dedicated juvenile products retailer, we can provide authoritative baby-proofing information and a guide to selecting essential items to help parents create a safe living space for baby."