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Babies 'R' Us to offer exclusive Amy Coe line

8/11/2008

WAYNE, N.J. Babies "R" Us announced that will offer an exclusive new baby merchandise collection from designer Amy Coe. The Amy Coe Collection will feature a variety of infant furniture, bedding, apparel and other items for infants and toddlers.

The Amy Coe Collection is the largers product introduction by an exclusive designer in Babies "R" Us' history. It debuts this month in more than 230 Babies"R"Us stores nationwide and online at www.Babiesrus.com.

"Amy Coe brings an entirely fresh perspective to our baby fashion business with distinctive patterns and colors that provide a clear point of differentiation for us," said Deb Derby, president of Babies "R" Us. "The collection is not only trend-right and fashionable for today's savvy moms, but it is priced affordably for the value-conscious consumer in all of us. We are very excited about this partnership and about offering this new collection to our customers."

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