American Eagle to offer free phones when shoppers try on jeans

Pittsburgh American Eagle Outfitters is offering anyone who tries on a pair of jeans later this month a free smartphone. The promotion will coincide with the start of the back-to-school shopping season.

The offer comes with a catch: The new phones, such as the Droid Eris by HTC, the BlackBerry Curve and the LG Ally, are only available with new two-year service plans. More than 40 phones are available across multiple carriers, including AT&T, Sprint, Verizon and T-Mobile. The iPhone is not included.

The deal runs from July 21 to Aug. 3. Customers who also sign up for a new smartphone and plan also get a $25 gift card for use at American Eagle.

The company declined to say how much the promotion would cost.