Ahold unveils new looks for Stop & Shop, Giant-Landover

AMSTERDAM, Netherlands Ahold has a introduced a new store look and logos for its Stop & Shop and Giant-Landover supermarkets. The introduction is part of a series of new initiatives designed to enhance the customer store experience.

In addition to the fresh new look and new logos, the companies are rolling out new prepared foods assortment, an expanded private label offering, updated store signage and decor, new shopping technology and customer websites.

"Today's announcement is a further step in Ahold's global strategy to create powerful local consumer brands," said Ahold ceo John Rishton. "These new initiatives are an important part of the Value Improvement Program underway at Stop & Shop and Giant-Landover."