Ahold expands optimization solution

San Carlos, Calif. On-demand optimization-solution provider DemandTec said Tuesday that Ahold USA is expanding its use of the company’s solutions and implementing them across the Stop & Shop, Giant of Maryland and Giant Food Stores banners.

"Ahold USA is dedicated to engaging our customers by anticipating and fulfilling their needs. DemandTec's nextGEN solutions help us improve our knowledge of shoppers and enable us to make better marketing and merchandising decisions," said Dave McGlinchey, senior VP merchandising support at Stop & Shop/Giant of Landover. "In expanding our partnership with DemandTec we expect to further enhance our ability to take action based on our customers' wants and needs."

The solution is designed to help Ahold better understand its customers and execute marketing and merchandising strategies toward attracting and serving those customers.