Affordable fashion expands close to 90210

Saks Off 5th is joining the likes of Nordstrom Rack, Marshalls and Old Navy as the newest tenant at a Southern California shopping center that serves by value conscious residents of a community synonymous with celebrity and glamour.

Saks' new 27,000-sq.-ft. Off 5th location is located in the Beverly Connection shopping center at 100 La Cienega Boulevard. The shopping center is located along the east side of the road which, despite the inference in the name, means the center is located in Los Angeles with a less recognizable zip code of 90048. To the west of the center lies the affluent enclave of Beverly Hills where Saks operates one of its pricier flagship Saks Fifth Avenue stores about five miles away on Wilshire Boulevard in between a Nieman Marcus and a Barney’s New York.

The newest Off 5th location will give Saks 12 Southern California locations, only four of which are Saks Fifth Avenue stores. That ration mirrors what the company’s footprint looks like nationally with 79 Off Fifth stores and 39 Saks Fifth Avenue stores.

The company’s newest two-level store at the Beverly Connection centers is said to feature an open, modular layout with a unique and unparalleled selection of designer goods for men and women.

“Saks Fifth Avenue Off 5th’s move to Beverly Hills is an exciting venture for us,” said Jonathan Greller, president of outlets with Saks parent the Hudson’s Bay Company. “This is a fashion-forward, style-savvy community, and Off 5th will cater to the market with luxury, on-trend shopping – all at incredible prices - and become a must-shop destination for fashion in L.A.”