Aerosoles to deploy Trusonic in-store music solution

Edision, N.J. Aerogroup International said Tuesday that its Aerosoles Stores will deploy an in-store music solution by San Diego-based Fluid Music Canada’s Trusonic.

The Internet-delivered background music will be deployed in all 100+ of Aerosole’s specialty shoe stores.

Trusonic will develop specialized playlists from its library of Major Label Music, and deliver the playlists via the Trusonic Media Player, which updates in-store music and messaging via a network or modem connection on a daily basis.

"Trusonic's music programming team demonstrated a clear understanding of our brand, our shoppers, and the need for a quick turn around on new and relevant musical selections to our stores," said Lynn Harvey, director of marketing for Aerosoles. "We're pleased to be deploying their cost-efficient Internet-based delivery platform to all of our locations."