EL SEGUNDO, Calif. — Mattel's highly-anticipated Apptivity line, which the company introduced at the 2012 Toy Fair in February, is now available for the iPad.
At the Toy Fair, representatives for Mattel demonstrated how Apptivity allows kids to take a physical toy, such as a Hot Wheels car and play with it on the screen of an iPad. Other brands now available through the Apptivity line include Fisher-Price, Monster High and WWE.