-
Supervalu selects customer segmentation software
TORONTO — Supervalu has agreed to use LoyaltyOne's Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation, LoyaltyOne announced.
Precima's multi-dimensional segmentation analysis will use customer data to help Supervalue better understand its customers and classify them in a way that translates into actionable insights, the company said. Those insights drive improvements with a goal of being more responsive to customer needs.
-
Shopkick honored as most innovative technology startup
Palo Alto, Calif. — Shopkick has been named by the World Economic Forum as one of the world’s most innovative technology startups for 2013. Shopkick is one of two mobile companies selected worldwide.
Previously honored companies include Twitter, Dropbox, Wikipedia, Palantir, Bloom Energy and Google.