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Tecate celebrates Hispanic football fans
NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.
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Tesco selects Microsoft Office 365 for social platform
Redmond, Wash. – Tesco has chosen Microsoft Office 365 for its companywide collaboration and social platform. The U.K.-based retailer is committed to deploying Office 365 to its employees working at the company's headquarters, in the field and in stores, across all its locations in Europe and Asia.