-
The Showrooming Effect: Leveraging the In-Store Experience
It seems everywhere you turn there is yet another headline questioning whether traditional retail stands on the brink of extinction due to the rise of showrooming. And it’s not hard to see how the practice of visiting a brick-and-mortar store to try out a product before ultimately purchasing it through an online merchant got its start. As humans, we have an innate need to see, hear, smell, feel and manipulate objects in our physical world.
-
Sears Holdings launches fulfillment service for merchants
HOFFMAN ESTATES, Ill. — Sears Holdings is offering a simple, cost-effective way for businesses to manage storage, picking, packing and shipping of customer orders from Sears Marketplace and other places a merchant sells products.
Fulfilled By Sears allows merchants to market and sell to members of the company's Shop Your Way Rewards program. Sears said members of the program buy and spend more and recently exceeded 60% of Sears’ transactions and sales.