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Doing More for the Customer
Jim von Maur
President, Von Maur
HEADQUARTERS Davenport, Iowa
TYPE OF BUSINESS Department store retailer
NUMBER OF STORES 35 in 11 states (27 Von Maur stores, eight Dry Goods stores)
Seventeen years ago, in the January 1996 issue of Chain Store Age, Jack Arth, who at the time was president of Von Maur, explained how the circa 1928 department store retailer set out to differentiate itself from competitors such as the then hugely influential Federated and May chains.
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Worth Watching
Here are several pure-play online retailers that are venturing into the physical space — or thinking about making the leap:
• Rent the Runway, which rents high-end designer gowns, dresses and accessories to women for weddings and other special events, will use a recent infusion of $24.4 million in financing to build showrooms where shoppers can try on the frocks and consult with stylists. The popular online destination reportedly has Chicago next on its agenda.

