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Another big loss for J.C. Penney as sales plunge 16.4%
Plano, Texas -- J.C. Penney Co. reported a deeper-than-expected loss of $348 million for its first quarter, compared to $163 million in the year-ago period, amid a 16.4% decline in revenue. The results came as the company seeks to undo the damage caused by former CEO Ron Johnson’s costly and largely failed makeover.
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HH Gregg seeks to expand its footprint
CHICAGO — Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.
"From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future," said Jeff Pearson, SVP of marketing. "After a diligent process we chose Leo Burnett and Spark as the best agencies to help us build a winning national brand."