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HSN Breaks Channel Barriers
HSN may have been a pioneer in using TV as a shopping channel, but the retailer is using emerging technology to become a much broader enterprise. As HSN CEO Mindy Grossman detailed during a keynote session at last week’s Internet Retailer conference in Chicago, this is not your mother’s HSN. Not by a long shot.
“We’re engaging consumers away from TV,” said Grossman. “There is a dramatic transformation of the consumer. They are being reshaped by technology, social networks and mobility.”