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Digimarc develops digital solution for retailers and brands
Digimarc Corporation, a digital solutions company, has added audio watermarking to its Digimarc Discover mobile engagement platform. An audio watermark is embedded in an audio signal and identifies ownership of copyright, so retailers and brands can differentiate Digimarc’s solution from competing technologies.
Digimarc’s mobile engagement platform is designed to enable retailers and brands to simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns.
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Report: Nordstrom expands Pinterest tie-in
Seattle – Nordstrom is expanding a trial of marking the items in its stores that receive the most pins on Pinterest with small “P” logos. As reported by BusinessWeek, Nordstrom is taking the pilot from two to 13 stores.
Nordstrom, which has 4.5 million Pinterest followers, gives store associates access to an online dashboard that notifies which items the store has in stock are most pinned in their geographic area. The pilot is expected to conclude later this month.