News

By Tom Friedman, [email protected]

Los Angeles — Westfield, an Australian-based company that operates 47 U.S. malls, is leveraging mobile technology and social media to promote its back-to-school campaign. 

Dallas -- PeopleAnswers announced a software licensing agreement for David’s Bridal to use the PeopleAnswers HR-focused business solution to improve in-store sales performance with higher quality team members.

NEW YORK — Martha Stewart Living Omnimedia decided to end the publication of two print titles and exit live television programming following lower revenues in publishing and broadcasting, which caused total revenues to decrease 13.5% to $42.2 million in the second quarter ended June 30, from $47.9 million in the same quarter last year. 

ENGLEWOOD, Colo. — Sports Authority has named Stephen Binkley as the company’s new CMO. He replaces EVP, chief merchant and CMO Greg Waters, who has decided to resign his position to pursue personal interests after 24 years at the company. 

During his tenure at Sports Authority, Waters held several leadership roles, including EVP, marketing and merchandising, COO and SVP of store operations.

ABILENE, Texas — Law firms Brodsky & Smith LLC and Levi & Korsinsky are investigating potential claims against the board of directors of Alco Stores Inc., in relation to a merger agreement between Argonne Capital Group, LLC and Alco. Under the terms of the transaction, announced July 25, Alco shareholders will receive $14 in cash for each share of Alco stock they own.

CAMP HILL, Pa. — Rite Aid, the third-largest drug chain in the nation, is pursuing the lucrative senior market with its latest marketing campaign centered on its new extension to the Wellness+ loyalty card program.

A former editor used to tell me “A picture is worth a thousand words – a thousand words you don’t have to write.” For omnichannel retailers, the value of video is even greater than that of still photography to journalists. As the popularity of online video content continues to climb with consumers, retailers ignore its potential as a means of customer engagement at their own risk.