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Snyder’s-Lance building brands on quest for differentiation
Increased advertising to support brand differentiation ate into second quarter profits at snack maker Snyder’s-Lance, but the company expects the investment to pay off during the second half of the year.
Snyder's-Lance, Inc. said sales increased 9.9% to $439 million from $399 million and profits, excluding non-recurring items, increased 12.6% to $16.9 million, or 24 cents a share, compared to $15 million, or 22 cents a share. Earnings per share were four cents below analysts’ consensus estimate.