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Macy’s cuts full year sales, profit forecast
Disappointing second quarter sales at Macy’s prompted the nation’s leading department store operator to temper its outlook for the remainder of the year, heightening concerns about the health of the consumer just as other major retailers are due to report financial results in the weeks ahead.
Sales declined 0.8% to slightly more than $6 billion and same store sales fell by a similar amount during the second quarter period ended August 3. Profits increased 7.5% to 72 cents from 67 cents, but that figure was six cents less that analysts forecast.
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Game UK teams with IBM toward customer engagement
London -- UK PC and video game retailer Game UK will use IBM’s big data analytics and cloud-based software to optimize its online marketing efforts and provide personalized product recommendations based on each customer's shopping interests and online behavior.
Game’s drive to upsell and increase loyalty within its customer base is powered by technology from IBM’s Smarter Commerce initiative. This latest purchase of marketing automation software extends Game’s existing Smarter Commerce investments.