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IBM: M-commerce fuels strong online sales in July and August
Armonk, N.Y. – Back-to-school sales may have been stronger than anticipated this year, judging by online sales performance in July and August. According to the IBM Digital Analytics Benchmark, online sales saw substantial gains from July through the third week in August, fueled by double-digit growth in mobile buying.
Specific findings for online sales activity in each month include:
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Braun takes pole position with new brand ambassador
Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign.
The announcement was made at the Formula 1 Circuit of Spa-Francorchamps.