News

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

Fort Worth, Texas – RadioShack Corporation is reportedly planning to raise funds before the end of this year to gain the confidence of suppliers in its turnaround effort. According to Bloomberg, RadioShack currently has enough liquidity to operate through 2014 but intends to raise additional cash through financing.

J.C. Penney Co. is expanding its kids and baby line-up with the launch of exclusive new brands, including dedicated in-store environments for Disney and giggleBABY.

Penney’s Disney shop concept ranges in size from 800 sq. ft. to 1,100 sq. ft. The branded department features toys, collectibles and children's apparel designed exclusively for Penney and showcasing various Disney characters.

A recent string of media reports has focused on major retailers that track customers who return merchandise. While the plaintiffs’ bar and the media are seeking to transform return monitoring into a headline-grabbing consumer privacy issue, the practice is hardly new, it is certainly justified as an anti-fraud measure and any litigation or compliance risk should be mitigated by appropriate disclosures.

Boston – Women are more likely to have shopped online in the past year than men (57% compared to 52%), but men are more likely to have made a purchase via smartphone (22% compared to 18%) or tablet (20% compared to 17%), according to a new study from SeeWhy Conversion Academy.  

The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” reveals that among 18-to-24-year-olds, women are actually more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%).

Dick’s Sporting Goods 2013 store expansion efforts are winding down, but not before the retailer opens a new unit next week in Albuquerque, N.M., and mixed martial artist Carlos Condit participates in grand opening festivities.

Leading food company ConAgra is out with its 2013 Citizenship Report detailing progress on a three-pronged citizenship platform of, “good for you, good for the community and good for the planet.”

The report is intended to show how the company is doing good through food while delivering growth for shareholders and is available here.

By Pascale Juan, I Love Velvet

As the payments industry moves at lightning speed and technology changes rapidly, it can be a challenge to keep pace with the security payments and standards of the mobile payments industry. In addition, one of the most frustrating areas of mobile security is the challenge of navigating global security requirements. As a global brand, using mobile point-of-sale (MPOS) requires compliance with the differing security certifications and methods in various countries.