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A new tactic in Walmart smear campaign
Walmart’s opponents are a creative lot when it comes to thinking up new ways to vilify the company. The most recent example involves data collection and Walmart’s use of personal information which is designed to feed into the real and imagined concerns American’s have regarding the NSA’s spying on American citizens.
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Five Easy Steps to Retail Social Media Engagement
By Andrew Kokes, global VP, marketing & product management, Sitel
One of the most significant trends in customer engagement over the past several years is the rise of social media outside marketing and inside customer service. Social media is moving beyond contacts and interactions to a culture of community and collaboration for the most engaged and customer-centric companies.
