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E-commerce drives comp growth at Ascena
Ascena Retail Group, parent company of Lane Bryant, Dressbarn and Justice, may have just reported same store sales growth across all its formats and achieved Thanksgiving weekend sales objectives, but president and CEO David Jaffe remains cautious in his outlook for the remainder of the holiday season.
As so many other retailers have noted in recent weeks, Jaffe said this year’s highly competitive, promotional and compressed holiday season makes it difficult to know how the next few weeks will play out, despite the company’s recent performance.