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B&N stays positive following holiday sales results
Just a couple of days after news that Barnes & Noble permanently closed its onetime flagship on Fifth Ave. in New York, the company reported a revenue decrease of 6.6% for the nine-week holiday period ending Dec. 28, 2013 in its retail segment.
The decrease over the prior year in the retail segment, which consists of the Barnes & Noble bookstores and BN.com, was fueled by a 5.5% decline in comparable sales and store closures. Core comparable bookstore sales, which exclude sales of Nook products, decreased 0.2% as compared to the prior year.
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CBL’s digital mall marketing system
In partnership with PlaceWise Media, CBL & Associates Properties has launched websites with technology that connects retailers and customers at 27 of its malls.
The technology collects deals offered by retailers and puts them in front of shoppers via smartphones and tablets. It provides every retailer and restaurant in a mall with an online presence that enables each to engage local customers.