-
NFL player popularity revealed at Dick’s
The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.
It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.
-
McCormick adds Lilly exec to board
Global flavorings leader McCormick & Company named Eli Lilly & Company executive Jacques Tapiero to its board.
Tapiero has served as SVP and president of emerging markets for Lilly since 2009 and brings more than 25 years of international business experience to the $3.5 billion spice company. Tapiero currently leads Lilly's business strategy in many of the world's fastest-growing markets, such as China, Russia, Brazil, Mexico, South Korea and Turkey. He is a member of Lilly's executive committee.