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Consumer protection campaign hits major retailer store aisles this spring
As consumers head to retail stores this spring to purchase mowers, chain saws, generators, blowers, trimmers, power washers and a host of other small engine equipment, they will see an important ethanol fuel message from the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers.
The message to 'Look Before You Pump' will help consumers protect their outdoor power and small engine equipment investments.
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Many brands lack effective response to social complaints
Atlanta – More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers. Results of a recent survey conducted by Social Media Marketing University (SMMU) shows that 58.2% of brands receive customer complaints via social media “occasionally,” 10.9% receive them “somewhat often” and 4.9% receive them “very often.”
In total, almost 75% of brands receive social media complaints. In addition, survey results show: