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iProspect launches search-powered Facebook data solution
Austin, Texas – Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering. This allows marketers to build lookalike audiences on Facebook, which target segments resembling a brand's most loyal consumers.
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Whirlpool reaffirms full-year guidance
Whirlpool Corporation reaffirmed its full-year guidance following first quarter results.
Net sales in the quarter were $4.4 billion compared to $4.2 billion during the same prior-year period. Excluding the impact of foreign currency in addition to Brazilian (BEFIEX) tax credits, sales increased approximately 6%.
