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Publix delivers in first quarter
The timing of the Easter holiday this year adversely affected first-quarter sales at Publix by 1.3% — Easter fell in the second quarter this year, rather than the first quarter as if did last year — but the company still posted a 4.1% increase to $7.8 billion from last year’s $7.5 billion.
Comparable-store sales for the quarter increased 4%.
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Hulu and Pizza Hut teaming up for interactive ads
New York -- Online streaming video service Hulu will display interactive ads from Pizza Hut that will allow viewers to place orders on their computers or other devices right in the middle of the commercial.
Consumers will be able to place an order for pickup or delivery during the commercial, and then resume watching wherever they left off, according to the Washington Post. The ads will be shown on all platforms: desktop, mobile and internet-connected TV.
The Pizza Hut ads will debut this summer.
