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A "Target bump" for Canadian designer
Toronto native Sarah Stevenson won a design contest this week and with it the right to design a collection of a dozen pieces that will be featured in Target’s Canadian stores.
A report in the Wall Street Journal referred to the boost that is expected to result from Stevenson’s selection as the winner of the Toronto Fashion Incubator’s annual design contest as the "Target bump."
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OfficeMax streamlines B2B e-commerce site
NAPERVILLE, Ill. — OfficeMax has launched a new search engine with content and navigation improvements on its OfficeMax WorkplaceSM business-to-business e-commerce site, OfficeMaxWorkplace.com. Since phasing in improvements last month, all aimed to deliver a streamlined online shopping experience, the site has experienced increases in conversion rate, average revenue per visit and positive customer feedback.