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Baja Fresh to pilot Sparkfly omnichannel promotion tracking
Irvine, Calif. - Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.
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Batteries Plus Bulbs banks on device repair
Specialty retailer Batteries Plus Bulbs is doubling down on its existing device repair business with plans to have the service in more than 650 stores by yearend.
Since August of last year, device repair was being tested in 40 markets nationwide and had grown to 275 stores, however the popularity of the service among consumers combined with the surging popularity of smartphones, iPods, tablets and other devices prompted the decision to expand the service to all stores, according to the company.