News

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.

Genius Brands International, a global brand management company that develops “content with a purpose” for toddlers to tweens, continues to build its global licensing structure with the appointment of industry veteran Stone Newman to the newly created post of president, global consumer products.  

Shoemaker Steve Madden is partnering with omnichannel personalization company Certona to tailor shoppers’ experiences online.

“We are proud to add Steve Madden to our roster of fashion clients,” Certona CEO Meyar Sheik said. “Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints.”

New York – Rob Brown, an actor best known for his role on the HBO series “Treme,” has reportedly settled a discrimination lawsuit against Macy’s and the city of New York. According to Reuters, Brown’s suit accused three Macy’s security guards in a New York store of handcuffing him, publicly accusing him of credit card fraud, and marching him through the store before harassing and mocking him in a detention cell for an hour in a June 2013 incident.

By Jonathan Marek, senior VP, Applied Predictive Technologies

Dr Pepper Snapple Group has entered into a three-year sponsorship agreement with the San Francisco Giants that will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

Uniqlo plans to open a store at Great Mall in Milpitas, California, on Sept. 12 — the first location to feature a 100% eco-friendly design, with LED lighting, greener materials and high-efficiency elements throughout.

The new store will also include specialty shopping vignettes that create a store-within-a-store feel in the women and children’s departments. In-store display materials will also include updated digital screens.