-
Macy’s launches omnichannel wedding promotion
New York – Macy’s is launching an online wedding promotion in partnership with TV host and fashion consultant Clinton Kelly. Known as “Weddings with Clinton Kelly,” the promotion will include an online wedding hub with a collection of articles and videos to help build the perfect registry, as well as advice from Kelly.
-
It’s time to get personal
The shopping habits of today’s consumers have changed; retailers must be able to provide the product information they want through one or more of the marketing channels they may frequent — and all of those communications must be consistent with the physical in-store experience. That means new merchandising tactics are being embraced by industry leaders who are turning to digital signage to enhance the shopper experience and achieve competitive differentiation.

