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Retailer's Checklist: Are you Holiday Ready?
Scott Fenwick, Manhattan Associates
For the average consumer, the holiday season probably seems far away. As we recover from back-to-school mayhem, holiday shopping lists are not likely to be top of mind. Very soon, however, decorations will begin creeping onto store shelves, and seasonal commercials will make their first appearances during our favorite TV shows.
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Holiday shopping to decrease 7.5%
The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report released Tuesday from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."
