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Channel Surfing
Retailers are taking advantage of the mobile channel for an increasing number of activities, including personalized marketing, in-store traffic monitoring and customer recognition. However, while using the mobile channel to create temporary POS stations might be less flashy than some of these other applications, letting customers “surf” between fixed and mobile POS terminals can be an effective means of improving both the customer experience and store profitability.
A Night at the Opera
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More Limited Opportunities
Canada no longer top priority for U.S. retail expansion
During the past few years, U.S. and international retailers have flocked to Canada in the hunt for top-line growth as store portfolios matured in the United States and there were fewer opportunities for expansion. In fact, many U.S. retailers considered Canada to be an extension of their domestic businesses due to the similarities and close proximity to their home offices.