News

Sterling, Va. - Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter. According to the Q2 2014 Media Intelligence Report from Neustar Inc., social’s reach-efficiency was 286% better than the next channel, portals, and its ability to reach exclusive users (not seen in other channels) improved by 65% quarter over quarter.

Rockville, Md. - American prepaid card users are the leading users of mobile payments. According to Prepaid and Gift Cards in the U.S., 4th Edition, a recent report by market research publisher Packaged Facts, smartphone penetration is actually higher among groups underrepresented by traditional banking products and services.

Boston - Nearly 80% of college students describe themselves as “more cost-conscious this year than a year ago.” However, according to a recent back-to-school survey of 1,420 U.S. college students by college marketing agency Fluent, students said they are willing to make an exception to the low-spending rule and anticipate spending “more than they should” in select categories, specifically clothing, technology and dorm room accessories.

Following are key highlights from the survey:

Atlanta – Customers of real estate management software provider Yardi can now have access to thousands of The Home Depot products either in store or online with a click of a button via the online procurement system offered with Yardi Procure to Pay, a fully automated end-to-end procurement and invoice processing platform.

Greenwich, Conn. – Women’s lifestyle brand Vince Camuto will deploy Island Pacific SmartSuite solutions in all Vince Camuto retail stores. Island Pacific's SmartRetail core merchandising application, part of the Island Pacific SmartSuite of solutions for specialty retailers, will provide Vince Camuto parent company Camuto Group with an integrated end-to-end solution for the company’s headquarters and retail stores.

Indianapolis - Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines. Kicking off in Glamour's and GQ's September issues with a nine-page custom-shot Simon Lookbook insert, the program extends online with significant presence on Glamour's and GQ's digital properties, including his-and-hers videos, which provide an in-depth look into how to wear fall's trends.

Menlo Park, Calif. – Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app. With PoshMatch, each shopper is greeted with their own real-time storefront built from their personal fashion shopping network and their style preferences.

Houston - Luby’s, operator of the Luby’s and Fuddruckers casual dining brands, is expanding its use of the EyeQinsights system. The EyeQ solution learns about in-store shoppers and uses customer activity, demographics and preferences to enable retailers to instantly customize each shopper’s experience.

H&M’s new Fifth Avenue flagship in Manhattan is the fast-fashion giant’s largest store in the world, a whopping 57,000 sq. ft. Beyond its sheer size, the store breaks new ground for the Swedish retailer in a number of other ways. Here are five big ones:

Minneapolis -- Best Buy Co. earned $146 million in the second quarter, down from $266 million in the year-ago period, topping analysts earnings estimates even as its revenue fell short. Its results were helped by ongoing cost reductions. Best Buy cut $40 million in annual costs last quarter, bringing the total to $900 million.

For the quarter ended Aug. 3, revenue dropped to $8.89 billion from $9.27 billion. Analysts had expected $8.99 billion. Same-store sales fell 2.7%, which was more than analysts had expected.