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Survey: Marketers use basic cross-channel attribution
San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.
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HyVee to deploy Retail 20/20 exception reporting
West Des Moines, Iowa - Hy-Vee will deploy the Retail 20/20 exception reporting solution from Agilence Inc. The grocery chain will use the solution to improve operations and reduce shrink.
"While looking for a solution we were keen on finding one that could help us improve our in-store operations, while also making exception reporting a priority," said Darren Baty, senior VP and CIO, Hy-Vee. "After seeing Retail 20/20 in action it became clear that we would be able to reduce shrink and improve our front end with this tool."