-
Study: Biggest barriers for consumers in global online shopping are…
High shipping costs are the major barrier to adoption of global online shopping.
That is according to the 2015 Pitney Bowes Online Shopping study. High shipping costs (64%) were ranked as the biggest barrier in the survey, followed by additional fees owed at time of delivery (48%) and product delivery taking too long (39%).
Product returns are also a major concern, as 33% of global shoppers cited online return policies and processes as deterrents.
-
Survey: Millennials prefer supportive, fun loyalty programs
A new survey from Colloquy is highlighting some of the differences between millennial consumers and other demographics when it comes to loyalty programs. Some 34% of millennials say the word “fun” is the one that best describes their participation, compared to 26% of the general population.

