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Study: Video boosts e-commerce performance
Vinings, Ga. - Video’s ability to engage shoppers, and increase conversion rate and revenue, makes it a valuable e-commerce tool. According to a study of 26 retail clients during second quarter 2014 from video commerce solutions provider Liveclicker, the average order value (AOV) for customers that watch video on a product page is at least 50% higher than a site’s overall AOV for 57% of retailers.
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APT: Holiday in-store sales rise 0.7%
Washington, D.C. – The holidays were at least moderately happy for in-store retailers. According to the Applied Predictive Technologies (APT) Index, in-store sales for the 2014 holiday shopping season were up 0.7% although sales decreased on Black Friday and Super Saturday weekends.
The number of transactions: actually declined 0.4%, but this was more than offset by a 1.1% increase in average purchase amount. Black Friday weekend retail sales were down -3.5%, while Super Saturday weekend retail sales were down -1.7%.


