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Ex-Sears exec to lead omnichannel for Finish Line
The Finish Line is looking to upgrade its customer experience capabilities with the addition of a new chief omnichannel officer and executive vice president.
The company announced that former Sears executive Imran Jooma has joined the company as chief omnichannel officer and executive VP. He will be responsible for all of the Finish Line brand’s customer facing touch points including digital, store operations, the customer care center and brand marketing.
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Amazon breaks new ground with 'Giveaway' tool
Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.
The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.
