-
Survey: Loyalty engagement reaches saturation
New York - Consumers are reaching a saturation point when it comes to their level of engagement in loyalty and rewards programs. According to a new survey commissioned by Bond Brand Loyalty, while the number of programs in which members are enrolled continues to grow, from about 10 programs per member on average in 2014 to more than 13 per member in 2015, the number of programs in which members are active is not experiencing a corresponding increase.
-
Tech Guest Viewpoint: Poor Mobile Performance Can Mean Missing Out
By Carin van Vuuren, Usablenet
If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.

