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How ‘shoppertainment’ elevates the in-store experience to drive traffic and sales
Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales. -
Sephora goes high-tech in Chicago
Sephora has brought its tech-savvy Beauty TIP Workshop store format to Michigan Avenue in Chicago, complete with some new flourishes. At 10,040 sq. ft., the new store is the beauty giant’s 400th freestanding location in North America, and only the fourth here to feature the TIP (teach, inspire, play) format. The other locations are Powell St., San Francisco; Prudential Center, Boston; and Yorkdale Shopping Centre, Toronto.

