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Petco appeals to new pet parents with omnichannel campaign
Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.
Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.
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Ahold USA is going 100% cage-free by 2022
Ahold USA is following a cue from other retail giants in announcing that its companies' private label shell eggs will be 100% cage-free by 2022.
Ahold USA says its retail divisions – Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle, Martin's and online grocer Peapod – now offer cage-free, free-range, organic, and traditional egg varieties for its customers. Approximately 80% of all eggs sold among Ahold USA companies are sold as "Own Brands" or private label.

