Walmart Luminate, which provides a unified picture of category performance and consumer trends at scale, is now available in Canada.
Walmart introduced Walmart Luminate in 2021, and earlier this year announced the international expansion of the Walmart Luminate platform, which began with Walmex in Mexico.
Retailer and supplier partners in Canada who have subscribed to Walmart Luminate will have access to the platform’s customizable analytics tools and data feeds to help obtain insights into customer trends and sentiments.
Walmart Luminate is launching in Canada with Shopper Behaviour, which helps participating retailer and supplier partners better understand how shoppers interact with brands and categories. Suppliers get access to detailed reports about customer metrics such as loyalty, switching, benchmarking, basket pairing, and substitutions.
Additional capabilities are expected to launch in Canada by the end of 2025. As the U.S. market introduces new features and functions for Walmart Luminate, which will rebrand as Scintilla at the beginning of 2025, the company plans to incorporate them into its Canadian offering as well.
[READ MORE: Walmart expands, renames Luminate data platform]
"As we continue to grow together and support our commitment to be the trusted first stop for Canadian families, I’m so energized by the opportunities that Walmart Luminate will provide our merchants and suppliers here in Canada," Jaed Khan, VP, data office, Walmart Canada, said in a corporate blog post.
According to Walmart Canada, early feedback from its pet team that has been using the tool since summer 2024 is positive, with the group already finding opportunities to leverage the data and enhance its insights.
Based in Mississauga, Ont., Walmart Canada operates more than 400 stores nationwide.