After a strong 2024, Smoothie King is projecting even more expansion in the new year.
The fast-casual smoothie chain is forecasting approximately 105 new store openings in the new year, with 26 new store commitments signed in the fourth quarter of 2024, including multi-unit agreements in key markets such as Atlanta, Little Rock, Ark. and South Bend, Ind. Additionally, Smoothie King is eyeing an expansion in Phoenix in 2025 as part of its strategic plan to grow its footprint across the Southwest.
In 2024, Smoothie King opened 84 new stores, surpassing its 2023 total of 81.
“Our growth in 2024 reflects the incredible commitment of our franchisees and the strength of our brand,” said Chris Bremer, chief development officer at Smoothie King. “We’re grateful to our franchise partners, team members, and loyal guests for making these milestones possible. We’ve set ambitious goals for 2025 that reflect our unwavering commitment to inspiring healthy and active lifestyles in communities across the country.”
[READ MORE: Smoothie King reaches 1,200 stores; to expand in Illinois]
In 2024, Smoothie King signed agreements for new store openings across 24 states and 39 designated markets. The top-performing markets for franchise agreements included Indianapolis (15 agreements), Dallas-Fort Worth (10 agreements), and Atlanta (seven agreements). The fourth quarter alone last year saw the opening of 25 stores nationwide, including the brand’s 1,200th domestic location. More than two-thirds (68%) of 2024 agreements were signed by existing franchisees.
Based in Dallas, Smoothie King was founded in 1973 and operates over 1,200 stores nationwide.