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News Briefs

  • 5/23/2024

    Cookie chain offers more points, exclusive offers with new loyalty program

    Insomnia Cookies rewards

    Insomnia Cookies is launching a new rewards program to help loyal customers save.

    The cookie chain’s new Insomnia Rewards program is launched in partnership with PAR Punchh, ParTech, Inc.’s guest retention and offering solution. The program is designed to enhance consumer experience and elevate engagement across Insomnia’s network of over 280 stores across the United States and Canada. 

    The new Insomnia Rewards program includes the following benefits:

    • Earn 10 points for every $1 spent: Members can earn points on every purchase in-store and online to use towards products like cookies, brownies, ice cream and more.
    • Member only offers: Insomnia Rewards members will get exclusive access to discounts, freebies and limited-time menu offerings items all year long.
    • Redeem rewards quickly: Members can start redeeming their rewards in as little as one purchase.
    • It’s free: Free to join so customers can start saving money on their favorite desserts from Insomnia Cookies.

    “We are thrilled to unveil our new Insomnia Rewards loyalty program to give our devoted Insomniacs an even more enhanced experience,” said Tom Carusona, chief marketing officer of Insomnia Cookies. “Our brand is built on innovation and creativity, and we look forward to giving our customers more reasons to connect with our crave-worthy products and brand."

    Headquartered in Philadelphia and founded in a University of Pennsylvania dorm room in 2003, Insomnia Cookies operates more than 275 locations nationwide.

    Insomnia Cookies has rapidly grown since its 2018 acquisition by Krispy Kreme, and was expected to generate revenues of approximately $230 million in fiscal year 2023. Forty-five percent of its revenue is generated digitally.

    In October 2023, the company said it was exploring strategic alternatives for Insomnia Cookies, including considering an all-cash sale.

  • 5/23/2024

    Chain Store Age to close on Memorial Day

    USA Memorial Day greeting card with brush stroke background in United States national flag colors. Vector illustration.; Shutterstock ID 1376731946

    The offices of Chain Store Age will be closed on Monday, May 27, in observance of Memorial Day.

    Daybreaker will resume publishing on Tuesday, May 28.  We wish our readers a happy and safe holiday!

  • 5/23/2024, and other brands under new ownership

    Omni Retail Group

    Retail Ecommerce Ventures, which owned a portfolio of online retail sites, is no longer an operating entity.

    Omni Retail Enterprises is a new company that has acquired most of the assets from REV. The transaction that ceded the REV assets to Omni Retail terminated REV as an operating entity. With the transaction, Omni Retail is now the parent company of Pier,, and It also owns the intellectual property of Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things, and Ralph & Russo. 

    "At Omni we strive for versatility and excellence," said Raj Gupta, executive chair of Omni Retail Enterprises. “From product curation and cutting-edge technology to award-winning customer service and engaging content, we plan to provide customers and users with an unforgettable experience. We look forward to embarking on this new and exciting venture and connecting with millions of passionate customers along the way.”

    Danielle Bitts, director of brand and marketing at Omni Retail, told Chain Store Age that the company is working hard to create unique communities that address their members specific current and future needs and desires. 

    “Part of this will be the assortment of products curated by merchandising experts, and the content crafted for each community is equally critical for the long-term growth of these iconic brands,” she said. 

    Omni Retail plans to include organic social strategies as part of its community building efforts. With this will come new content, creators and partnerships, said Bitts.

  • 5/22/2024

    Best Buy, Amazon capture over 50% of consumer electronics spend

    Close up of child hands playing the video game at night; Shutterstock ID 278969585

    Two retailers dominate the consumer electronics market when it comes to consumer spend. 

    Best Buy and Amazon account for 31% and 27% of overall sales in select consumer electronics categories in the past year, respectively, according to the Numerator Consumer Electronics Tracker, which provides quarterly insight into omnichannel consumer buying behavior in select electronics categories. Walmart is third, accounting for 14.3%.

    In other insights, Gen X and millennial shoppers are the most likely to purchase electronics throughout the year. And across all consumers, November and December are the most popular months for electronics purchases, followed by July. 

    Most consumer electronics categories saw a slight decline in both household penetration and buy rate in the past year, according to the Numerator report. The categories that saw growth in household penetration were computer monitors & peripherals (34.2% HHP) and video game consoles & accessories (30.2%).

    Here are other findings from the Numerator quarterly update.

    •Amazon saw spikes around their summer and fall Prime Day events, growing to 39.2% of sales in July and 31.4% in October, overtaking Best Buy in those two months and resulting in share dips for all major competing retailers. 

    *Over half (53.9%) of consumer electronics buyers said the price of their item was about what they anticipated ahead of purchasing, while 25% said it cost less than they anticipated. 

    •The most common ways shoppers discovered their electronic items were in-store (32.8%), on retailer websites (26.1%), followed by recommendations from family or friends (22.2%) or online customer reviews (11.9%).

  • 5/22/2024

    Higher-income shoppers head to Walmart for affordable, healthier options

    Walmart exterior

    More affluent shoppers are shopping at Walmart as food prices remain high, according to new data from YouGov.

    Consideration for Walmart among households earning over $100,000 per year has risen from 50.6% in 2023 to 54% in 2024 so far. Whole Foods also saw an increase, with consideration moving from 23.3% to 26.8%. Conversely, Trader Joe’s has seen a dip in consideration among affluent households, falling three points from 33.3% to 30.3% over the same period.

    YouGov noted that affluent consumers who enjoy health-conscious foods are having their needs met at Walmart. Walmart leads the pack regarding consideration among healthy snackers, with nearly two-thirds (64%) of healthy snackers indicating they would consider purchasing from Walmart, followed by Target (41%), Costco and Aldi, tied at 33% each. 

    Despite being associated with healthy options, Trader Joe’s and Whole Foods Market sit lower on the list for healthy snackers. Roughly a fifth of respondents said they would consider buying from the brands (19% and 18%, respectively.)

    When it comes to premium items, Whole Foods customers (54%) are most likely to report they tend to choose premium products, followed by customers of Trader Joe’s (39%) and Walmart (31%).

    While Trader Joe's and Whole Foods shoppers tend to prioritize a wider range of food labels such as organic, non-GMO and fair trade/ethical, Walmart customers do show a preference for certain labels. YouGov found that most notably, a quarter of Walmart customers seek out labels such as “no growth hormones” (26%), “sugar-free” (25%) and “low sodium” (25%).

  • 5/22/2024

    Lululemon making ‘organizational’ changes as chief product officer exits


    Lululemon said it is implementing an “updated and more integrated organizational structure” to support its near- and long-term growth plans and accelerate product innovation.

    The activewear apparel retailer is making the changes in conjunction with the departure of its chief product officer, Sun Choe, who has resigned and will leave the company this month to pursue another opportunity. Lululemon does not intend to replace her role. (Choe has served in the position since September 2018.)

    Effective immediately, Jonathan Cheung, global creative director, will report to CEO Calvin McDonald and will drive the product design, continuing to oversee design, innovation and product development. Cheung has a successful track record with more than 30 years of experience in senior creative leadership roles at global brands, according to the company release.

    In other updates, Lululemon will create a new team comprised of leaders from its merchandising and band functions to scale its global and regional go-to-market strategies. Nikki Neuburger will become chief brand & product activation officer, overseeing merchandising, footwear and product operations, in addition to her current responsibilities leading brand. Elizabeth Binder, chief merchandising officer, will report to Neuburger.

    “We are grateful for Sun’s many contributions to the company over the past seven years, and she leaves us as a stronger, product-led organization with dynamic leaders ready to take us forward,” McDonald said. “Looking ahead, I am confident in the strength of our design, merchandising and brand teams, and excited by how the new structure will enable us to solve for the unmet needs of our guests in a more efficient, unique, and powerful way.”

    Lululemon will report its financial results and earnings for the first quarter of 2024 on Wednesday, June 5, following market close.

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