The amount shoppers spend online on a yearly basis differs widely by countries.
Denmark holds the first spot in the ranking of online shopping spending, with an average of $3,426.47 spent per online shopper yearly, closely followed by the United States, with an average online spending of $3,389.03 per shopper, according to a study by Ubuy.dk of more than 50 countries.
South Korea ranks third, with an average online spend of $3,032 per shopper. The country with the lowest spend was Switzerland, with an average spend of $1,675.84 per shopper.
Clothing is the most frequently purchased category online across the analyzed countries.
In other findings, the U.K. has the highest proportion of its population shopping online at 98%, leading to an average spend of $2,547, followed by China, with 97% of the population shopping online. In the U.S., 92% of the population shops online.
Methodology
The countries were first chosen based on the highest percentage of online shoppers. Each country's total e-commerce market size, shown in dollars, was divided by the respective number of online shoppers.
Countries were then ranked according to these average spending figures, from highest to lowest. Additional metrics, such as online shopping preferences and online consumers' age groups, were added for the context.