American streetwear brand Avirex has taken the next steps in expanding its growth both in the United States and in the United Kingdom.
On Sept. 15, Avirex opened its flagship store in the U.S. location in New York City’s SoHo neighborhood. In celebration of the store opening, actor/entrepreneur CJ Wallace (son of legendary rapper The Notorious B.I.G.) and celebrity stylist Kesha McLeod co-hosted an invite-only event on the last day of New York Fashion Week at 21 Mercer St. Rapper Fabolous gave a special performance to the event's 250+ guests.
"Our authenticity and connection to the culture, premium leathers, unmistakable details, and strong style is what differentiates us from other luxury streetwear brands," said Mia Dell'Osso-Caputo, creative director at Avirex. "We are the original, proudly designed and created in NYC for almost 50 years.”
The 5,000 sq. ft. Avirex shop at 21 Mercer Street in New York City operates Monday-Sunday from 12 p.m. to 7 p.m. and will be the hub of activations through the 2023 holiday season. The new location was built at the location of the former NikeLab.
Simultaneously, in London, Avirex EU celebrated the opening of its two new London locations on Soho's Berwick Street and Fitzrovia's Eastcastle Street. According to Drapers, the 1,108 sq. ft. Berwick Street store will become the brand’s largest retail site, while the 269 sq. ft. Eastcastle Street store will offer a more boutique shopping experience. The stores join the existing Avirex store in the Shoreditch neighborhood of London.
Founded in 1975 as a supplier of military apparel for the United States Air Force, Avirex is currently carried by luxury department stores like Neiman Marcus and Saks Fifth Avenue, as well as 40+ high-end specialty shops nationwide, as well as online at avirex.com.