Foxtrot is going big in Austin.
The retailer, which describes itself as the modern convenience brand, is set to unveil its largest location to date, in the Bouldin Creek neighborhood of Austin, Texas. Foxtrot combines neighborhood retail and e-commerce technology with a curated selection of local faves and emerging brands. The company is headed by former Taco Bell executive Liz Williams, who took the reins from co-founder Mike LaVitola in April.
Opening on June 5, the 6,000-sq.-ft. Austin outpost, which includes an indoor-outdoor covered patio, was once two buildings: an auto repair shop and a grocer. Both are now bridged together, pulling in different elements of each to create a cafe, market and courtyard. The space was designed by Foxtrot’s in-house design team in partnership with Scott Magic, of Magic Architecture. Neon Jungle’s Evan Voyles, created a custom neon marquee sign for the store.
This is Foxtrot’s second location in Austin, with a third set to open in the upcoming weeks, at the base of Austin City Hall. The company currently has 27 locations across Chicago, Washington, D.C., Dallas and Austin, with plans to continue expansion in existing markets this year.
The new Foxtrot features the retailer’s all-day café offerings, which include coffee, seasonal drinks, fresh smoothies, breakfast tacos, chef-prepared salads and bowls and grab-and-go meals for lunch and dinner. The curated market selection ranges from craft beers and wines to everyday essentials, with an emphasis on local products from local makers.
Foxtrot offers pickup and on-demand delivery through its mobile app.