Newegg unveils early Black Friday price match offer, discounts

Newegg Commerce Inc. is the latest retailer to get an extra-early jump on its Black Friday promotions.

The online consumer electronics retailer is launching its new Black Friday Price Protection Program. Citing expectations for the “earliest start to the holiday shopping season in recent memory” due to supply chain challenges and unusually high demand for a wide range of technology products, Newegg is offering price protection on select products for the second year in a row.

If a protected product drops in price, Newegg will automatically refund the difference. If a customer purchases an eligible product displaying the “Black Friday Price Protection” badge on Newegg.com through Sunday, Nov. 21, 2021, and then subsequently that same product is discounted to a lower price on Newegg.com on or before Tuesday, Nov. 30, 2021, Newegg will automatically refund the difference to the original payment method.

Customers will not need to track prices or submit a claim. The e-tailer promises that refunds will be processed automatically by Monday, Dec. 6, 2021.

In addition, up until the official start of Newegg’s Black Friday sale on Nov. 21, 2021, the company will offer deep discounts on hundreds of items, with new deals revealed each week. Newegg is also offering an updated holiday returns policy. Customers can shop for products displaying the “30-Day Hassle-Free Returns” badge.

Target, Amazon, and Sam’s Club have also all rolled out early Black Friday promotions. Target’s “Deal Days” event includes its annual holiday price match guarantee, effective through Dec. 24. For the first time ever, shoppers can request a price adjustment on all items (with a few exceptions) purchased at Target if the retailer lowers the price later in the season. Additionally, as part of its existing policy, Target will continue to match select competitors’ pricing within 14 days of purchase.

Meanwhile, Amazon has been offering what it calls “Black Friday-worthy” deals for the holiday season since the beginning of October; and Sam’s Club’s holiday initiative, “Bring the Merry,” includes direct-to-home wine delivery and a “Scan and Go” sweepstakes.

“We’re launching our Black Friday Price Protection program earlier than ever to reassure holiday shoppers that they can shop with confidence now while supplies are strong. We’ll be adding deals on a rolling weekly basis, so keep checking back to take advantage of the latest deals,” said Anthony Chow, global CEO of Newegg. “While competitive pricing and the convenience of quick delivery continue to fuel the growth of online shopping, we expect this holiday shopping season to be unlike any other, so we are taking extra steps to ensure customers can shop early and still benefit from discounts that may occur during our Black Friday sale.”

Headquartered in City of Industry, Calif., Newegg was founded in 2001 and serves a global customer base throughout North America, Europe, Asia Pacific, Latin America and the Middle East. The company offers direct sales and an online marketplace platform for PC and IT hardware, consumer electronics, automotive, gaming products and finished goods.