Newegg increases benefits for livestream influencers
Newegg Commerce Inc. is enticing technology influencers to participate in its livestream commerce initiative.
The global technology e-commerce retailer is now letting technology influencers who participate in its Newegg Creator program the ability to feature millions of products in their content, with the opportunity to earn commissions on generated sales with no limit.
[Read more: Newegg launches influencer program]
Sales generated by influencers in the category of PC systems, components and consumer electronics return a higher competitive commission to the creator than other categories and retailers. Among other new creator program features, every Newegg product page now offers creators the ability to quickly generate a shortened custom affiliate link to be used in their content, including during a livestream.
In addition, Newegg invested in remodeling its corporate headquarters’ media facilities in 2022 to add new studios, sets and livestreaming elements. Now, the retailer can run multiple simultaneous video productions.
Because of the facilities’ expansion, creators within commuting distance of the company’s global headquarters in Southern California can now schedule the complimentary use of Newegg’s 10,000-sq.-ft. studio physical facility to create live or recorded content for their social media channels.
The free on-site studio offering includes the ability to demonstrate dozens of tech products in-person. It also includes access to a set and lighting during an influencer’s scheduled visit.
Livestreaming since 2021, Newegg currently hosts shoppable livestreams multiple times each weekday on nine channels: TikTok, Instagram, YouTube, Twitch, Twitter, Facebook, Whatnot and the Newegg website and app.
“Our customers are not only savvy in technology and social media, but many are creators or aspiring creators who shop Newegg to get all the equipment they need to create. We expanded our influencer program to reward their passion for both our brand and the major brands we carry,” said Ricky Perez, social media marketing manager, Newegg. “Our creator program is well positioned to be industry-leading with some of the best offers anywhere: a generous sales commission on key product categories, a seven-day tracking cookie that rewards creators’ content for an entire week, free access to our California studio facilities to create content and a shortened custom affiliate link generator on every product page.”
Newegg expects to continue to evolve its creator program over time with new benefits and features.
Headquartered in City of Industry, Calif., Newegg was founded in 2001 and serves a global customer base throughout North America, Europe, Asia Pacific, Latin America and the Middle East. The company offers direct sales and an online marketplace platform for PC and IT hardware, consumer electronics, automotive, gaming products and finished goods.