New Subway platform supports omnichannel payment

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

A leading fast-food retailer is standardizing payments across channels, countries, and franchisees.

Subway is connecting with payments platform provider Ayden to offer integrated frictionless payments across online, mobile, and in-store channels. The retailer will deploy an end-to-end payments infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods.

As a result, Subway hopes to create a simpler and more customer-centric payment experience in-store, online and via mobile app. In addition to easing the process of adding new stores, markets or regions, Subway also intends to leverage Ayden technology to automate franchisee onboarding. The solution features a franchisee dashboard that includes reconciliation of all payment methods, refunds and terminal fleet management.

In addition, Subway can obtain a single data view and shopper insights across all channels and franchisees, including revenue by channel, franchisee, or store. Subway will also receive support for preferred payment methods, including in-app, terminals, mobile wallets, local payment methods, gift cards, loyalty systems and auto-detection of foreign language preferences.

"Our goal remains the same – to provide guests with a world-class and seamless Subway experience," said Mike Macrie, CIO of Subway. "As we continue our digital push to offer our guests greater convenience and more options, Adyen's payment platform will further allow Subway to bring the latest digital payment technologies to market, while removing operational complexities for our franchise owners."

Subway operates more than 40,000 stores globally, with more than 21,000 franchisees.